HomeResearch Articles A CMO’s Guide to Assigning Responsibilities for Digital Marketing

A CMO’s Guide to Assigning Responsibilities for Digital Marketing

  • Effective digital marketing depends on coordinating the efforts of multiple teams to provide a cohesive user experience
  • Assigning appropriate responsibilities for managing digital marketing across the marketing function is a key task for CMOs
  • Determine whether a digital team is needed and what responsibilities it should have to ensure the success of digital marketing efforts
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