HomeResearch Articles Activating Persona and Buyer Insights for Demand Creation Programs

Activating Persona and Buyer Insights for Demand Creation Programs

  • Adopting a persona-based marketing approach is essential for organizations to achieve audience-centricity
  • Despite organizational investment in developing buyer persona insights, the payoffs are often not realized in marketing program results
  • Portfolio marketing and demand creation teams must collaborate to ensure demand programs are informed by persona data and insights
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