HomeResearch Articles Activating Third-Party Influencers Through Value Creation

Activating Third-Party Influencers Through Value Creation

  • Third-party influencers are critical to both buyers and sellers, yet many b-to-b organizations struggle to engage and activate them to support the business
  • Communications leaders are charged with the task of “influencing the influencer” in pursuit of business objectives
  • Best-in-class influencer strategies consider how different influencers are motivated, making advocacy more likely
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