HomeResearch Articles Adapting the PMM Model to a Specific Organization

Adapting the PMM Model to a Specific Organization

  • Many b-to-b organizations have adopted the SiriusDecisions Product Marketing and Management (PMM) Model‘s innovation and go-to-market approach
  • The PMM Model is most effective when it accounts for an organization’s specific resources, processes and challenges
  • An organization’s adaptation of the PMM Model can continue to evolve to meet changing needs and circumstances
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