HomeResearch Articles ADP: Building and Executing a B-to-B Content Marketing Strategy

ADP: Building and Executing a B-to-B Content Marketing Strategy

  • Using content marketing to drive awareness, inbound traffic and engagement is an approach that many b-to-b organizations are still striving to do well
  • As ADP moved from product-centric to audience-centric marketing, it revamped its content strategy to engage key personas and support business goals
  • As page views and total visitors increased, the content program is successfully expanding the top of the funnel while reducing its cost per search view
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?