HomeResearch Articles Advanced Lead Nurturing: Using Multiple Delivery Vehicles

Advanced Lead Nurturing: Using Multiple Delivery Vehicles

  • Typical b-to-b nurture efforts rely too heavily on email vs. other delivery vehicles
  • Using rules-driven personalization and dynamic content delivery, marketers can nurture prospects in a highly scalable, effective manner
  • Apply persona and buying cycle intelligence when deciding which delivery vehicles to use for each nurture program type

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