HomeResearch Articles Advanced Manufacturing Marketing Leaders: Planning Assumptions 2019

Advanced Manufacturing Marketing Leaders: Planning Assumptions 2019

  • SiriusDecisions has identified five areas of opportunity that should drive the priorities of advanced manufacturing marketing leaders in 2019
  • Marketing leaders in advanced manufacturing have an important opportunity to elevate the credibility of marketing, especially to the sales and product functions
  • Cross-functional alignment is foundational to repositioning marketing and breaking down the legacy barriers to marketing success
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