HomeResearch Articles Agency and Services Provider Management: Service-Level Agreements With the Demand Creation Function

Agency and Services Provider Management: Service-Level Agreements With the Demand Creation Function

  • Service-level agreements (SLAs) facilitate communication among teams and provide an objective basis for gauging service effectiveness
  • Establishing an SLA with an agency or service provider ensures mutually agreed-upon goals are set and expectations are considered for a successful working relationship
  • SLAs can cover a range of service areas, including program deployment, content localization and call center involvement
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