HomeResearch Articles Agency Project Management: Defining the Project Charter

Agency Project Management: Defining the Project Charter

  • Due to the resources required to select, onboard and manage a creative or interactive agency, awarding a project should be done with great care
  • Clearly and formally defining a project charter is an essential foundational step that increases the likelihood of a successful agency relationship
  • The project charter is an internal document that identifies the project team, stakeholders and core objectives, and guides the creation of the request for proposal

You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?