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Agency Project Management: The Request for Proposal

  • The request for proposal (RFP) is the formal, external-facing counterpart of an internal project charter that is created before hiring a creative or interactive agency
  • The clarity and specificity of the RFP directly impacts the type and quality of responses that it will elicit
  • Best-in-class RFPs balance information provision and solicitation to ensure that responses are relevant and comprehensive but not unwieldy
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