HomeResearch Articles Agile and Its Impact on B2B

Agile and Its Impact on B2B

  • In recent years, agile has moved from a niche methodology to a widespread approach to software development
  • Its use in product development has generated interest and led many to apply agile concepts to other areas, including marketing
  • When leveraged appropriately, agile can help an organization deliver value more quickly and improve cross-functional interlock
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