HomeResearch Articles Aligning Account-Based Marketing and Sales Technology Using the Demand Unit Waterfall™

Aligning Account-Based Marketing and Sales Technology Using the Demand Unit Waterfall™

  • Account-based marketing (ABM) is helping to bridge the historical divide between the demand strategies and processes of marketing and sales
  • Many marketing and sales leaders are struggling to keep pace with emerging technologies and which vendors deliver against specific business needs
  • Account-based marketing and sales leaders should evaluate technology options based on business requirements for operationalizing the Demand Unit Waterfall
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