Aligning Buyers’ Journeys Across the Healthcare Ecosystem
Complex healthcare business models often require multiple buyers’ journeys across the enterprise, business users (e.g. healthcare providers) and consumers
Marketers should consider each buyer’s journey independently as well as how it intersects with the journeys of other audiences
Knowing how buyers’ journeys are intertwined can help marketers develop strategic plans and marketing campaigns to drive the desired uptake of products and services
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