HomeResearch Articles Aligning Case Studies and Other Customer Stories to the Buyer's Journey

Aligning Case Studies and Other Customer Stories to the Buyer's Journey

  • New approaches to delivering customer stories help buyers understand customers’ buying decisions and build the credibility of the vendor
  • Customer stories that address specific buyer knowledge requirements must be delivered across multiple content assets throughout the buying cycle
  • Best practices in customer stories require ongoing reinforcement throughout the customer lifecycle
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?