HomeResearch Articles Aligning Customer Marketing and Demand Marketing for Cross-Sell and Upsell

Aligning Customer Marketing and Demand Marketing for Cross-Sell and Upsell

  • Customer marketing in b-to-b organizations has traditionally focused on loyalty and customer advocacy
  • Customer marketers bring a unique set of insights to support cross-sell and upsell opportunity development
  • Customer marketing and demand marketing should follow an alignment process to optimize marketing’s role in account expansion
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