HomeResearch Articles Aligning Key Stakeholders in Developing Regional Marketing Objectives

Aligning Key Stakeholders in Developing Regional Marketing Objectives

  • Regional marketers are often pulled in multiple directions by the differing priorities of the CMO and regional business leader
  • If executives’ priorities are not reconciled early in the planning process, regional marketers can end up with plans that are suboptimal or don’t align to business needs
  • Regional marketing needs to develop a set of aligned priorities to serve internal stakeholders’ needs and develop a regional marketing plan that makes sense
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