HomeResearch Articles Aligning Product Management and Demand Creation

Aligning Product Management and Demand Creation

  • Product managers need to focus more on demand creation in order to drive revenue for their products
  • Activities and deliverables in the strategy phase of the SiriusDecisions Product Marketing and Management Model help to align product and demand planning efforts
  • Post-launch monitoring ensures that demand creation efforts can be adjusted if the results do not align with financial targets

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