HomeResearch Articles Aligning Sales and Marketing to Pursue Large Must-Win Deals

Aligning Sales and Marketing to Pursue Large Must-Win Deals

  • Must-win deals often require different treatment from sales and marketing than standard deals
  • Failure to clearly qualify what constitutes a must-win deal for the business and then resource those deals accordingly can result in revenue leakage
  • Sales often engages marketing too late or not at all, resulting in missed opportunities to improve win rates
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?