HomeResearch Articles Aligning Sales Content With Buying Cycles

Aligning Sales Content With Buying Cycles

  • Productive sales reps or channel partners must be able to effectively deliver value throughout a buyer’s full process
  • Organizations that understand these processes and engineer their content to them will make the biggest impact on sales
  • Our Sales Content Framework provides a schematic for product and solution marketers to better tailor content to common b-to-b buying decisions.
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