HomeResearch Articles Analog Devices (ADI): Redefining the Sales Process as a Key Component of Sales Transformation

Analog Devices (ADI): Redefining the Sales Process as a Key Component of Sales Transformation

  • Many b-to-b sales organizations launch initiatives designed to improve sales productivity and achieve revenue growth objectives
  • The sales organization of Analog Devices Inc. recently embarked on just such a transformative journey in order to better position its offerings in the market, gain competitive advantage and achieve revenue growth objectives
  • ADI’s journey started with recognizing that its sales reps needed to more effectively position the organization’s complete suite of solutions and engage early in the buying cycle, sometimes even before the customer was aware that he or she required a new approach or solution
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