HomeResearch Articles Anaplan: Mapping the Customer Journey to Jump-Start Customer-Centricity

Anaplan: Mapping the Customer Journey to Jump-Start Customer-Centricity

  • Staying customer focused during periods of hyper-growth is challenging even for organizations where customer-centricity is a core value
  • When mapping the customer journey, it’s essential to balance subjective customer input with objective, data-driven elements
  • A dedicated percentage of participants’ time must be set aside for journey mapping
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