HomeResearch Articles An Introduction to the SiriusDecisions Demand Spectrum

An Introduction to the SiriusDecisions Demand Spectrum

  • Marketing must deploy volume- and value-based marketing strategies to support a range of sales go-to-market strategies
  • Marketers must strive for high levels of precision and relevance when engaging with specific segments or accounts
  • Organizations that fail to distinguish between volume- and value-based marketing cannot meet the marketing, sales and operational requirements for each approach
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