Applying Buying Study Insights to Shape Analyst Engagement Strategy

B2B buyers indicate that analyst reports are among the most impactful types of content they consume during their buying decision process
The SiriusDecisions 2017 B2B Buying Study revealed how buyers interact with analysts and when they use analyst reports to inform and validate their decisions
B2B organizations that understand how analysts provide value to buyers can structure their analyst outreach to achieve specific goals

You must log in to client portal for full access to this content. Login

Take Action