HomeResearch Articles Applying Needs to Innovation and Go-to-Market Processes

Applying Needs to Innovation and Go-to-Market Processes

  • While b-to-b organizations naturally align user needs to innovation and buyer needs to marketing efforts, many admit they don’t consistently apply the results of needs analysis to these activities 
  • To achieve audience-centricity, product and marketing teams must fully integrate customer needs into their innovation and go-to-market processes 
  • Use the SiriusDecisions Product Marketing and Management Model to evaluate how the organization should address customer needs
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?