HomeResearch Articles Applying Tactic Attribution for Marketing Analysis

Applying Tactic Attribution for Marketing Analysis

  • Tactic attribution is an analysis technique for assigning the monetary value from won deals to individual tactics that engaged buyers
  • The popularity of tactic attribution has grown, fueled by advances in technology and marketers’ increasing need to show accountability for business results
  • Attribution models come in various forms; the key to effective analysis is in applying the model best suited to a specific situation
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