HomeResearch Articles Applying the Program Pendulum to Demand Creation

Applying the Program Pendulum to Demand Creation

  • The SiriusDecisions Program Pendulum Framework is a methodology that organizations can use to guide the development of demand creation programs
  • The framework helps develop program goals, program requirements, program design, tactic deployment and program diagnostics
  • Demand marketers need to understand key deliverables and friction points throughout the program development process
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?