HomeResearch Articles Approaches to Collecting Product Feedback From Customers, Sales and Customer-Facing Functions

Approaches to Collecting Product Feedback From Customers, Sales and Customer-Facing Functions

  • Product management is responsible for collecting feedback and enhancement requests from customers, sales and customer-facing functions like customer success
  • Understanding, managing and acting on feedback properly requires product management teams to adopt a systematic approach
  • Product management teams can employ three feedback collection approaches to better manage and leverage feedback
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