HomeResearch Articles Arming Internal Champions to Drive the Customer Journey

Arming Internal Champions to Drive the Customer Journey

  • Post-sale adoption and value are critical to customer growth and retention, and champions inside customer organizations can play a vital role in supporting these goals
  • Customer engagement teams should engage internal champions within customer organizations to share the brand promise and help drive adoption, usage and renewal
  • Successful enablement of internal champions includes peer validation, quick-start guidance, success stories, and easily shareable evidence of value and ROI
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