HomeResearch Articles A Roadmap for Marketing Data Improvement

A Roadmap for Marketing Data Improvement

  • Improving a marketing database often seems to be a Herculean task, with positive impact too far off to make it a high priority
  • Dividing data issues into short-, medium-, and long-term categories help an organization deliver quickly and work toward bigger goals
  • Structure your data improvement roadmap with multiple milestones in order to make it easier to manage expectations and budget resources

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