HomeResearch Articles Arrow Electronics: Mining Data to Deliver Channel Value

Arrow Electronics: Mining Data to Deliver Channel Value

  • Capturing customer and reseller data before a b-to-b supplier executes a channel demand creation program can significantly increase marketing’s contribution to pipeline growth
  • Few suppliers look to their distribution partners for data that can help them address the challenge of engaging the right buyers
  • Arrow Electronics is analyzing large volumes of market, partner and customer data to help increase channel revenue for itself and its supplier and reseller partners
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