HomeResearch Articles Artificial Intelligence for Sales and Marketing: Illuminating the Blind Spots in B-to-B

Artificial Intelligence for Sales and Marketing: Illuminating the Blind Spots in B-to-B

  • We hear about the magical powers of artificial intelligence (AI), but for most in b-to-b, these powers are just starting to manifest their benefits
  • Despite the growth of data in b-to-b, most organizations still have blind spots in their knowledge of their audience, as well as sales and marketing performance
  • The most impactful uses of AI are not headline makers; they employ AI’s key capabilities to augment and improve human abilities
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