HomeResearch Articles Assessing Demand Type the Sirius Way

Assessing Demand Type the Sirius Way

  • A growing number of b-to-b marketing and sales leaders are incorporating the concept of demand type into their planning strategies
  • We have seen some confusion around what factors drive a product, service or solution into which demand type category
  • Our Demand Type Selection Framework is an easy-to-use checklist for assigning offerings to demand types by marketplace
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