HomeResearch Articles Assessing Email Triggers for B-to-B Demand Creation

Assessing Email Triggers for B-to-B Demand Creation

  • B-to-b buyers send multiple signals throughout the buyer’s journey that can be used to trigger a timely and highly personalized email response
  • Trigger-based emails deliver messaging and offers based on contact insights derived from the profile record and a combination of human and non-human interactions
  • Trigger-based marketing is most effective when integrated into the overall program and tactic mix for planning, execution and measurement
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