HomeResearch Articles Assessing Tactic Effectiveness for In-Progress Demand Programs

Assessing Tactic Effectiveness for In-Progress Demand Programs

  • Demand program managers must continuously improve tactical performance, but they often struggle to apply data to inform meaningful adjustments to demand programs already in progress
  • Improved execution requires a methodical approach to analyzing data and drawing data-driven conclusions used to drive modifications
  • Tuning tactic analysis to the typical decisions program managers are empowered to make provides focus for the tactic reporting and analysis process
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