HomeResearch Articles Assessing Your Marketing Database

Assessing Your Marketing Database

  • There is no such thing as an “optimal” number of contacts in a database
  • More contacts doesn’t always equate to a better database, especially if numbers are inflated due to poor quality
  • Gauging appropriate database size is a function of defining the relevant universe of potential contacts, then comparing quality and volume levels against that goal

You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?