HomeResearch Articles A Strategic Look at OEM Partnerships

A Strategic Look at OEM Partnerships

  • Original equipment manufacturer (OEM) relationships give b-to-b organizations access to new markets, buyers and revenue streams
  • It is not uncommon for OEM arrangements to fail to meet expectations due to the creation and execution of a sound, complete strategy
  • New or existing OEM relationships should be evaluated on three levels: operational, sales and marketing

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