HomeResearch Articles A Training Agenda for Product and Solution Marketing

A Training Agenda for Product and Solution Marketing

  • Product and solution marketers must be capable of making significant contributions to the inputs and decisions that enable customer-driven innovation
  • Deeper domain knowledge, analytical abilities and the skills to collaborate cross-functionally are must-have competencies
  • Aligning training and development activities with our Product Marketing and Management Model helps to ensure skills and knowledge enhancement efforts are complete

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