HomeResearch Articles Attacking the Competition: Winning Strategies

Attacking the Competition: Winning Strategies

  • SiriusDecisions recommends an attack-oriented strategy in an established market environment
  • Attack programs should be carefully planned and executed given legal risks and the potential impact on a company‚Äôs reputation
  • Successful attacks depend on thorough competitive analysis that focuses the program on themes powerful enough to motivate buyers to change

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