HomeResearch Articles Audience Framework: B-to-B-to-C Implications for Healthcare Marketers

Audience Framework: B-to-B-to-C Implications for Healthcare Marketers

  • Healthcare business models are complex, often requiring the completion of multiple “sales” to enterprises, business users and consumers before the seller can recognize revenue
  • A healthcare go-to-market blueprint must incorporate all audiences that are vital to the offering’s success, including healthcare providers and patients
  • Marketing leaders must make informed decisions about which audiences to target with their limited resources
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