HomeResearch Articles Audience Planning for Emerging Companies

Audience Planning for Emerging Companies

  • Audience planning connects the business plan to the target audience and the marketing activities that must be executed
  • Although audience planning is an essential process in an emerging company’s marketing workflow, it is often skipped or poorly executed
  • The audience planning process enforces audience-centricity and highlights targets with the greatest propensity to buy and where the company has the strongest ability to execute
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?