HomeResearch Articles Augmented and Virtual are Closer Realities Than You Might Think

Augmented and Virtual are Closer Realities Than You Might Think

  • CMOs should take a moment to understand the state of virtual reality (VR) and augmented reality (AR) technology and applications and consider how they might extend into b-to-b marketing
  • The last 18 months have seen a change in the overall scope of the VR conversation that suggests both acceleration of readiness and increased interest in non-gaming categories
  • If you have a marketing lab or marketing R&D program, put an AR or VR pilot on the 2016 list to gain some hands-on experience
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