HomeResearch Articles Adopting the Sales Communications Management Range of Execution Model

Adopting the Sales Communications Management Range of Execution Model

  • In their quest to compete and respond to challenges in the marketplace, companies introduce new solutions, processes and tools
  • In the field, where seller meets buyer, information is paramount; therefore, employees know they must communicate all new information to the sales team
  • SiriusDecisions’ relative productivity studies have identified that, however well-intentioned, constant communications to and from the field can create a significant strain on sellers’ productivity
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