HomeResearch Articles Banking CMO Strategy: Planning Assumptions 2019

Banking CMO Strategy: Planning Assumptions 2019

  • SiriusDecisions has identified five planning assumptions that should drive the priorities of banking marketing leaders in 2019
  • By defining the long-term marketing strategy, marketing can better allocate resources and develop the competencies to drive growth
  • The planning process is an opportunity to assess if the marketing organization is aligned to leverage existing customer relationships to achieve growth objectives
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