HomeResearch Articles Best-in-Class Marketing Processes: Business Requirements

Best-in-Class Marketing Processes: Business Requirements

  • The execution of marketing initiatives and campaigns requires an infrastructure comprising the people, process and technology that support it
  • Management of concurrent marketing projects is often time-consuming and error-prone because of disconnected tools and poorly defined processes
  • Technology can streamline key marketing processes by automating workflows, establishing information requirements, simplifying resource allocation and providing visibility into the status of deliverables
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