HomeResearch Articles Best Practices for Customer Loyalty Surveys

Best Practices for Customer Loyalty Surveys

  • Relationship surveys are valuable for understanding the overall loyalty of a customer base, but they should not be the only component of a customer insights program
  • Many b-to-b organizations overuse customer loyalty surveys; frequency should be carefully managed 
  • Ensure survey participants are selected randomly to provide a well-rounded view and prevent the same people from being contacted excessively
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