HomeResearch Articles Best Practices for Transactional Customer Satisfaction Surveys

Best Practices for Transactional Customer Satisfaction Surveys

  • Transactional surveys are a valuable method for understanding customer satisfaction, with various touchpoints along the customer journey
  • Organizations commonly overuse customer satisfaction surveys; frequency must be carefully managed
  • Transactional surveys that measure customer satisfaction with interactions should not be the only component of a customer insights program
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