HomeResearch Articles Booz Allen Hamilton: Launching a Strategic Digital Transformation

Booz Allen Hamilton: Launching a Strategic Digital Transformation

  • Organizations often buy new marketing solutions in hopes of sparking a transformation but fail to deploy the technology to its full potential
  • Booz Allen Hamilton’s three-year digital transformation focused on strategic goals including employee engagement, better data and improved utilization of existing technology
  • The marketing team partnered with IT and other functions to reduce redundancies, close gaps and add enhancements
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