HomeResearch Articles Bottom-Up Planning: A Proactive Approach

Bottom-Up Planning: A Proactive Approach

  • Rather than waiting for a top-down budget to be forced upon them, sales and sales operations leaders should engage in pre-planning of their own
  • Throw away the crystal ball: Create a fact-based model that will help demystify what must be done to drive growth
  • Once the plan is in hand, collaborate with marketing and product management to achieve revenue targets
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