HomeResearch Articles Brand and Communications: Planning Assumptions 2018

Brand and Communications: Planning Assumptions 2018

  • SiriusDecisions has identified six planning assumptions that should drive the agenda of brand and communications leaders in 2018
  • Effective communications that contribute to company revenue cannot be executed in silos
  • A disciplined and structured approach to building enduring communications platforms must incorporate feedback from all relevant functions
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?