HomeResearch Articles Brand and Communications: Planning Assumptions 2019

Brand and Communications: Planning Assumptions 2019

  • SiriusDecisions has identified five planning assumptions that should drive the agenda of brand and communications leaders in 2019
  • Measuring the impact of brand and reputation on demand is a key requirement when brand and communications leaders seek increased investment
  • There is a need for stronger functional interlock between brand and communications and the rest of the organization
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